Everything You Need To Know About Generation Alpha
Each new generation is given a name according to the Greek alphabet. In this case, Generation Alpha refers to the group of children born after the year 2010.
As with any generation, when and how these children were born will influence their behavior and the choices they make. Therefore, today we would like to discuss the main features of this new generation.
The children of Generation Alpha will grow up with smartphones in their hands. In addition, from a young age, they can get their thoughts online in just seconds.
Today’s tremendous technological advancements and a number of other factors make them one of the most prepared and transformed generations ever.
This new climate of connectivity makes the generational shift one of the largest in history. While generations past had easy access to technology, Generation Alpha will spend most of their lives intertwined with it.
The first generation of the 21st century
Generation Alpha are the children born between 2010 and 2025. In most cases, they are the sons and daughters of millennials.
The concept of Generation Alpha was created by Australian demographer Mark McCrindle. He was the first to award this title to the first generation to come into the world completely in the 21st century.
This generation is the successor to generation Z, which started in the mid-nineties and was the beginning of something new.
The future that Generation Alpha will create will be based on the changes we are experiencing today. Born to older parents, they are also more likely to belong to smaller family units. Many of them are only children.
On average, this generation will experience more wealth and more material goods worldwide than previous generations. This first generation of the 21st century is growing up with technology from the day they are born. So they will never know a world where applications don’t exist.
The usual features of Generation Alpha
1. Technology experts
Children of Generation Alpha are undoubtedly experts in technology. They will never know a world without social media. Most of them will have mobile devices that are so advanced that they hardly need to use desktop and laptop computers.
As if that were not enough, with the use of technology, their consumption habits will also change. They mainly shop online and have less human contact than generations of the past.
2. Prepared for Challenges
Generation Alpha will be more self-sufficient and prepared to deal with major challenges. They get online education and also have their own way of learning.
At the same time, Generation Alpha will be better equipped than any other generation to tackle the problems we cannot solve today. This is due to the fact that they were born in a crowded, intelligent and connected world.
3. Generation Alpha is less able to pay attention
Children belonging to Generation Alpha get bored easily. This is because they are used to flipping between screens and pages and quickly scanning information to find what they are looking for.
They jump from application to application, from screen to screen, from video to video, looking for something that piques their interest. This then reduces their attention span.
4. Changes in Interest
Experts expect members of Generation Alpha to be interested in physical games, but not in the way we know them today. Studies show that Alpha children have a keen interest in wearable devices and gesture interfaces.
This then influences the number of hours that children practice a sport during the week. Their interests and priorities tend to change the world, especially with regard to technology.
Finally, remember that this generation also faces clear psychological challenges. They will experience more feelings of loneliness, despite being constantly connected. This is part of the natural consequences of the development of technology and society itself.